MUMBAI: Centuary Mattresses - one of the India’s leading mattress brands, will be continuing its association with Sania Mirza till September 2020. The tennis star’s engagement as the brand ambassador of Centuary Mattresses which started in March 2018 will now continue till September 2020. This engagement also made the company an early mover amongst the Indian mattress companies, and to have a continuous association with a celebrity brand ambassador.

While commenting on the development, Centuary Mattresses executive director Uttam Malani said, “Our association with Sania Mirza was a step towards accelerating our growth plans for the brand. The synergies between the attributes of Centuary Mattresses and Sania Mirza’s personality have had a positive impact on our brand. Our continued association also enables us to rise our positioning and increase our focus on the premium segment.”

Centuary Mattresses has been continuously leading the product innovation in the Comfort and Bedding industry, offering varied range of products which are manufactured using advanced technology, and conforming to the highest norms. Sania Mirza also encourages people to dream big to achieve greater success and the importance of Power of Better Sleep to chase those dreams. Post successful launch of Signature Collection - inspired by its brand ambassador Sania Mirza, Centuary Mattresses has launched yet another collection under its umbrella – Hybrid Collection; which is the latest in mattress technology.

Sania Mirza will be seen across a fresh marketing campaign of the brand in the coming season; where she will be seen advocating to “Sleep like a Champion”.

“For the success of champion; one must understand how important it is to sleep like a champion. I am proud to continue my association with a brand such as Centuary – which has been offering the Power of Better Sleep to all those who dream to be a champion”, said Sania Mirza, on her continued association as the brand ambassador with Centuary Mattresses.