MUMBAI: Salt Brand Solutions has announced the appointment of Namrata Nandan as its chief business officer. Nandan comes on board with the mandate to manage all existing businesses and drive growth for the organization.

Salt Brand Solutions founder Mahesh Chauhan said, “As we now gear up for the next stage of our evolution as an organization totally invested in building successful businesses, we felt the need to get another like-minded and driven leader. Namrata’s utopian world-view, love for building powerful brands and desire to succeed reverberated with us. I have known her for a couple of decades and have always wanted to work with her. The journey just got more exciting.”

Nandan joins Salt Brand Solutions with over 23 years of experience in advertising industry.

Nandan added, “Salt Brand Solutions is an essential ingredient in my quest to follow my heart. Mahesh Chauhan is one of those inspirational people I met in my journey of advertising and having this opportunity to work closely with him and his young, raring to go team is something I look forward to”

Prior to her stint at Salt, she served as the co-founder of Conviction Brandworks. She has also worked with leading advertisement and marketing firms like McCann Mumbai as senior vice president and G.M, McCann Erickson India as vice president and G.M, J Walter Thompson as account director, O & M Advertising as group account manager and Y & R Brands as account manager.

The other key to her love and passion for this business has been the rich and diverse range of businesses and brands she has been fortunate to have partnered with Colgate, Unilever, TVS, Britannia, Marico, L'Oreal, Radio Mirchi, Piramal, Bombay Dyeing, etc.