Mumbai: Independent digital agency RepIndia has announced the appointment of Durgesh Tiwari as a senior account director - ORM. With this strategic appointment, the agency is set to further strengthen its online reputation management and social response management verticals, it said in a statement.

In his new role, Tiwari will be leading a team of 45+ young individuals who are responsible for tracking and analysing consumer sentiment, protecting brand identity on digital, enhancing brand perception and reputation, and handling SEO for reputed clients. Additionally, he will also oversee 24×7 social CRM and will play a leading role in utilising social intelligence and consumer data to optimise the ROI for clients.

“To say that we are thrilled to have Durgesh on board is an understatement. His stellar experience in shaping the reputation of some of the most prestigious brands in the past speaks for itself," said RepIndia CEO Archit Chenoy. "As we step up to embolden our vision of developing the most strategic and creative ORM team in the country, Durgesh brings the perfect blend of leadership, dynamism, and strategic business sensibility for our cherished clientele.”

Tiwari earlier worked with Innocean Worldwide India (IWI) as group account director for almost three years. He also spent five and a half years at digital agency Interactive Avenues before his stint with Innocean. He is a Maths graduate (BSc) with a post-graduate diploma in management (PGDM).

“In this ever-changing corporate world, the most effective and enduring agencies are built from the heart. The best thing at RepIndia is the culture of innovation and an ROI-driven approach," commented Durgesh Tiwari on joining the company. "I am very excited to be a part of this young, energetic and talented team that leverages data, innovation, and technology to come up with effective solutions.”