MUMBAI: Reliance Industries' in-house agency Vibrant Media has appointed Madison Media COO Karthik Lakshminarayan as vice president. 

According to information available with Indiantelevision.com, Lakshminarayan's role will encompass developing media strategy for Reliance Jio to begin with.

He will report to Vibrant Media senior vice president Nikhil Dave and is likely to join the company in November. 

Currently serving his notice period at Madison, Lakshminarayan joined the agency in November 2011 from FoodFood where he was COO.

At the time of filing this report, Lakhminarayan was not available for comment.