MUMBAI Razorfish part of the Publicis.Sapient platform, has appointed Mitika Malhotra as the Head of Business Development for North, based out of Razorfish India’s Gurgaon office.

“Razorfish’s philosophy of Innovation resonates with the quote I live by: 'Most people get ahead during the time others waste’. I am excited to be part of the story that the team here is crafting to set up new milestones," she said on her appointment.

Malhotra has experience in Strategy and Business development across International and Domestic markets, planning and implementing sales, marketing, and business initiatives to support corporate objectives.

Prior to joining Razorfish, she was Group Head-Digital Business at Pulp Strategy (an Integrated Marketing Communications Agency) where she acquired as well as grew accounts of Michelin, Rolls Royce, Yamaha Music India, SRS group and other SMEs. Her focus was sharply on strategizing brand and business transformation solutions as she comprehends that seamless convergence of consumer behavior across channels is now the future.

Razorfish India CEO Charulata Ravi Kumar too added, “We are constantly seeking highly curious people who have the energy and a razor sharp mind to persistently look for lateral solutions for the clients we partner. When I met Mitika, that’s just what I saw in her. She is able to cut through the many layers and get to the core of a business need. She will be a key member of our Business Transformation Advisory team that partners new clients to set them off on the digital path.”

The company's Head of Business Transformation, India and COO Gaurav Pathak also commented saying, “At Razorfish, we have a very strong team of highly specialized talent across creative, media and technology. Mitika’s track record and reputation of partnering to build a strong business precedes her and we are looking forward to the energy she will bring on board.”