Mumbai: Raymond on Wednesday announced the onboarding of Sunil Kataria as CEO of lifestyle business.  This new appointment comes at a critical juncture in Raymond’s journey as the fashion apparel space sees numerous international labels entering the Indian market, the company said.

In his new role, Kataria will be responsible for steering the next phase of growth by driving the digital agenda and strengthening the brand’s presence in domestic and international markets.

"At Raymond, we believe in having industry’s finest talent that resonates with our vision to create a ‘future ready’ organisation,” said Raymond Ltd chairman and managing director Gautam Hari Singhania. “During the last few years, we have been making stronger strides and creating brands and retail experiences for our loyal and new-age consumers. I would like to welcome Sunil to the Raymond family and believe that he would be instrumental in accelerating growth for the business in India and international markets.”

The lifestyle business is the flagship vertical of Raymond Group which includes branded textiles, garmenting, shirting, retail and apparel business including brands such as – Raymond, Raymond Ready-to-Wear, Raymond Made to Measure, Park Avenue, ColorPlus, Parx and Ethnix by Raymond.

During his earlier stint as the CEO of Godrej Consumer Products Ltd, Kataria managed the business operations of India and South East Asia. He spearheaded the transformation of the business – driving performance and best in class financial results and building a great workplace. With a rich experience spanning over three decades, he has worked with eminent names such as Marico and Idea Cellular. Currently, he also serves as the chairman of The Indian Society of Advertisers (ISA).