MUMBAI:  L&K Saatchi & Saatchi has elevated Rahul Nangia to the position of joint national creative director, alongside Charles Victor. The move is a clear indication of the emphasis the organisation wants to put in its creative leadership space in order to live up to its global iconic reputation. Nangia henceforth, will report to L&K Saatchi & Saatchi CEO and managing partner, Anil Nair.

L&K Saatchi & Saatchi, co owner, chairman and managing director Praveen Kenneth said,  ““Our focus over the last decade has been to build a strong business foundation and strong client partnerships. We have a great reputation of being thought leaders and it is but natural for us to establish a strong creative reputation to maximize our to serve our clients.”

Rahul has been credited with the creation of the iconic ‘Hum Mein Hain Hero‘ punchline during the launch of Hero MotoCorp that helped the brand catapult from being Hero Honda. His association with the organisation goes back by seven years and his contribution has been significant in some of its highly acclaimed work with accounts like Jockey, Thomas Cook, VIP Skybags and recently, pepperfry.com, to name a few.

Charles Victor, with whom Nangia shares the designation, has been serving L&K Saatchi since 2006 and is placed as the National Creative Director.