MUMBAI: Wavemaker, the media, content and technology company, has named Rabinder Thirumurthy as CEO for the MENA region.

Also known as Rabe Iyer, he joins from GroupM India’s media agency Motivator where he was managing director in Delhi. He will shift to Dubai officially from 10 June.

Commenting on the development, Wavemaker global president of marketing development Ajit Varghese said, “I’ve known Rabe since he joined Motivator and I’ve always been impressed by his commitment to excellence. He’s a proven leader with strong business acumen and I’m sure that he, together with our fantastic leadership team across the region, is perfectly positioned to make Wavemaker MENA a formidable future-facing agency.”

GroupM MENA CEO Filip Jabbour said, “Rabe is a great plus for Wavemaker; he has the skill, the vision and the deep understanding of our industry to lead and grow our business in the region.”

Iyer added, “Wavemaker’s ambition, it’s obsession with the purchase journey and desire to connect and scale its capabilities, is exciting. I believe that MENA has a large potential for growth and I look forward to working with the talented team here to deliver on the agency’s ambition across the region.”

His successor at Motivator will be announced soon.