Mumbai: Publicis Groupe has consolidated the content production arm under Varun Shah and appointed him as executive vice president and head of Prodigious India and Content Factory India. Further strengthening the team, the organisation has elevated Akshay Multani to executive producer (EP), Prodigious and appointed Deepak Bulchandani as head of brand partnerships at Content Factory.

Designed to serve a content-driven media landscape, Prodigious & Content Factory brings together specialist production expertise in video, digital and print to design, produce and deliver branded content across all channels, using the best talent, workflow processes, and tools. "This consolidation furthers the Groupe’s agenda to be future-ready and bring in the needed efficiencies and agility to the production process and capabilities while delivering quality content for brand partners," said the statement.

Speaking about the new appointments, Publicis Groupe, South Asia CEO, Anupriya Acharya said, “Varun has been instrumental in growing the Prodigious India capabilities and under his leadership we have witnessed phenomenal growth over the past few years. He is a new age production leader with strong appreciation of international and local creativity and demonstrated experience in quality, reliability and business acumen. I am confident that Varun will take Prodigious and Content factory to newer heights.”

On his new assignment, Varun Shah said, “Currently we are one of the country’s leading production houses and our ambition is to bring cutting edge technology and expertise to the market, setting new benchmarks for the industry. The new structure provides a platform to create volume content solutions for our clients across all content types and will help fuel our growth in the platform world. This consolidation will help us streamline our efforts by creating a production model which drives efficiency while delivering world-class branded content across media to our partners.”