Mumbai: Publicis In-Motion on Monday announced the appointment of Shonali Sharma as head of Arc Worldwide’s Delhi office.
“Shonali will head an adept team of experts and focus on making Arc Worldwide a preferred partner for brands looking to ace their customer connect across channels and platforms,” said the statement. Shonali will closely work with the India leadership team of Arc worldwide helmed by Pravin Vadhera.
Shonali brings with her eighteen years of experience in experiential marketing, brand development, sports marketing, integrated marketing and communication. In the past, she has worked with agencies like Candid Marketing Services, Ogilvy Action, Cheil Communications, along with managing the PGAI Tour and launching Delhi Daredevils at the IPL. She has worked across a range of brands from telecom (Idea, Vodafone, Motorola), FMCG (Pepsi, Cadbury's, Revlon, Samsung) and media (National Geographic, Discovery Networks) to technology (Microsoft, Lenovo) and pharma (Novartis) amongst others. Her work has earned her numerous awards.
"In 2022, Publicis In-Motion is looking at scaling up in a big way,” said Publicis In-Motion head Praveen Vadhera. “I am thrilled to have Shonali on board. She brings with her expansive experience and keen insight into future trends. I am excited about the value we can create for our clients with her expertise."
"I am excited to be a part of Arc’s continued success in India,” said Shonali Sharma. “Parveen has always been a great visionary and the team in India has an eclectic mix in terms of skill sets and an attractive client portfolio across our group companies. I want to leverage my expertise and creativity to complement these skills and help clients further unlock their potential through innovative and effective experiential marketing strategies.”
A part of Publicis Groupe India, Publicis In-Motion is a specialist entity focused on building brands by creating experiences and engagement with consumers while they are on the move. It has a team of 150 professionals and its expertise lies in crafting ideas that move people to like, share, participate, advocate and explore brands, thereby moving them to purchase.
Arc Worldwide specialises in brand activation, experiential engagement and shopper marketing. In India, Arc has been the partner of choice for leading brands like Diageo, Acko, Airtel, Isuzu, and HP to name a few. Most recently the team executed the launch of Airtel’s 5G experience with the recreation of in-stadia experience of Kapil Dev’s legendary 175 run innings from the 1983 Cricket World Cup with India’s first live 5G powered hologram.
Shonali is deeply passionate about the impact of art on society's culture and has launched a label called 'Breathe' – a unique initiative to make art more accessible in everyday life thereby supporting local artists. 'Breathe' brings together works of various artists in the form of soulful, ethical merchandise – apparel, stationery and home décor.
