Mumbai: FoxyMoron, the full-funnel digital and creative agency under the Zoo Media Network has announced the appointment of Priyanshi Shah as creative director, West.  

In this new role at FoxyMoron, Shah will be leading the creative operations for the agency’s clientele based out of the region and report to national creative directorDhruv Warrior, it said in a statement on Wednesday.

“Priyanshi has a unique and vital combination of skills that all creatives need today," said Warrior. "She has a strong foundation in digital creative strategy, a thorough understanding of online platforms and when combined with her other skills as a writer and creator, it makes her a valuable addition to the team."

Shah rejoins the agency, with over seven years of experience in digital marketing across multiple industries such as beauty, FMCG, entertainment, fashion, lifestyle and sports. In her previous role at FoxyMoron, she held the position of an associate creative director. She has conceptualised and executed award winning campaigns for brands like Maybelline, HBO India, GoAir amongst several others.

Prior to FoxyMoron, she served as creative strategist at By The Gram. She has previously worked with the agencies WatConsult and AER Media.

“FoxyMoron’s energy and culture has always been something that I value. With the evolution of the Zoo Media network and its seven agencies, it’s exciting to be a part of an organisation that is future ready and equipped to provide creative and innovative service solutions for brands across the board," stated Shah. "FoxyMoron’s reputation is already synonymous with creativity, excellence and innovation and I wish to enhance this by working extensively on culture and fostering a sense of creative excellence so each campaign we deliver is the best in class.”