MUMBAI: FoxyMoron has roped in Praveen Sathaye to spearhead its Gurgaon office to strengthen the existing client roster and driving the agency’s growth plans for the market.

In his previous role, Sathaye was leading the in-house creative agency at Ericsson.

FoxyMoron co-founder Pratik Gupta said, “We are thrilled to have Praveen on board. For us this signals, the beginning of a new growth story at FoxyMoron Gurgaon. While we have a lot of new businesses in the pipeline, we needed someone like Praveen, with a proven track record and wealth of diverse experience with leading brands and agencies, who brings a marketing perspective to a digital setup. This will not only help our growth agenda, but will also contribute immensely to FoxyMoron’s expansion in the North.”

On his new role, Sathaye added, “I’m excited to work with some real creative geniuses who want to take the digital and creative space to greater heights. In my role at FoxyMoron, I see myself working towards synergising energies of digital and brands to build solutions for the future. The intent is also to ramp up the capacity here and address newer industries as well as clients.”