Mumbai: Online food business company Otipy on Wednesday announced the appointment of Pranit Arora as senior vice president - growth and marketing.

In his new role, Arora will be responsible for rapidly growing the network of community leaders, consumers and strengthening Otipy's growth/marketing playbook which will be implemented across multiple geographies within the country, said the company in a statement.

Arora has close to a decade of experience in leadership roles across growth and marketing with companies like Reckitt Benckiser, OYO, and GoMechanic.

Otipy's founder & CEO Varun Khurana said, “We are in a rapid scale-up phase and plan to double up our community leader base within this year. With Pranit’s rich leadership experience both in startups as well as MNCs we believe he is perfectly suited for driving this goal."

On his new role, Arora said, “Otipy is smartly leveraging the community group buying model and building a unique ecosystem of community leaders who are delivering farm-fresh produce and daily essentials at the doorstep of consumers. This creates a new distribution ecosystem that has disruptive potential, especially for the fresh produce category. I am excited about working on this massive opportunity."