NEW DELHI: OYO Hotels & Homes’ former global head of communications Prasidha Menon has joined Optum Global Solutions India as the director - marketing.

In the new role at the UnitedHealth Group-owned company, Menon will be responsible for designing and executing the company’s marketing and communications strategies in alignment with the company’s overall business strategy for the market.

"The company has been at the forefront of several tech innovations in the healthcare space, making it one of the most coveted brands, globally,” said Menon. “What makes it even more exciting is the company’s focus on building a high performing workforce that thrives on values, such as integrity, compassion, relationships, innovation and performance. I sincerely hope to play a pivotal role in the company’s journey hereon."

A seasoned marketing and PR professional with 15+ years of experience, Menon specialises in integrated communications campaigns, with a strong focus on content and creative visualisation, amplified through earned, owned and paid media outlets.

Prior to OYO, Menon was heading communications for Uber in India and South Asia. Menon has also worked with several leading PR agencies in the past, such as Edelman India and Genesis Burson-Marsteller (now known as Genesis BCW).