Mumbai: Optimise Media India, a performance marketing solutions provider has elevated deputy managing director Shaan Raza to the position of CEO of the company. Raza has taken over from managing director and founding CEO, LD Sharma, who will remain as managing director and will play a leadership role in taking performance marketing to the next level in India, said the company on Tuesday.
In her new role, Raza will be overseeing the expansion of Optimise India operations, building new partnerships, enlarging product portfolio, onboarding of new clients, shoring up headcount, and therefore further cement the company's position as a leading performance marketing solutions brand in India and beyond.
“Shaan has been a phenomenal asset to Optimise India for almost a decade. A digital native, over the years, She has developed an intuitive knack and understanding of how the digital business landscape operates and has even been a pioneer of sorts in many respects," said Optimise Media, India Managing Director, LD Sharma. "She has played a key role in bringing forth the concept of performance marketing as a niche component of digital marketing toolkit to Indian businesses grappling with digital transitions. Because of her vision and insights, she has become one of the most sought-after performance marketing professionals in the industry."
“I have been highly impressed by Shaan’s contribution and achievements in taking the idea of performance and affiliate marketing to new levels among Indian businesses and enterprises,” said Optimise Media Group, group chairman, Richard Syme. "This has been fairly evident from Optimise Media’s own remarkable progress in the Indian market. As an emerging digital economy that India is, besides the obvious opportunities, I would also appreciate the challenges and hurdles that Shaan and others may have faced while exploring new business opportunities there."
“In the short period that I have worked with her, Shaan has come across as a thorough professional who plans and thinks through every possible move and step with all probabilistic scenarios that she would need to accomplish a certain goal," said Optimise Media, COO - India Operations, Nitin Sabharwal. "While she is a hands-on team player herself, she also has this innate talent for putting together highly motivated teams whose members swear by her leadership. At the same time, her power of networking is unmatched. I have no doubt that the new role would further galvanise her into working even harder and bring more revenue and growth to Optimise Media, India."
