Mumbai: Omnicom Media Group (OMG) has brought on board Bharat Khatri as chief digital officer for its operations across APAC. Khatri will be based in India and report to OMG APAC, chief investment officer, Paul Shepherd.

In his new role, Khatri will oversee leading digital marketing operations, productisation, commercials, and governance efforts for the network in the region. He will partner with OMG leaders in APAC to accelerate the adoption of integrated digital strategy, with a focus on leveraging technology to drive efficiency and creativity at scale across digital channels, said the company in a statement.

“Bharat has a stellar track record and his astute business acumen in identifying and converting digital marketing opportunities into unique creative solutions will help unlock value for our clients in this region,” said Shepherd. “Combined with his experience in driving actionable, measurable, and revenue-generating business outcomes, I couldn’t be more excited having him on the team."

A strategic digital marketer with more than a decade of experience across digital and sales domains, Khatri was previously with Xaxis India as country head, where he oversaw the agency’s programmatic desk and collaborated with over 150 active advertisers across multiple industries.

“I am incredibly thrilled & honoured to join Omnicom Media Group at this pivotal time while our industry goes through a massive shift to a more fragmented, privacy-first & precision second eco-system,” said Khatri. “OMG’s strong roots in analytics and a big appetite for innovation are key assets for the next phase of digital transformation, and I feel privileged to be part of this growth and transformation journey in the region."