MUMBAI: OgilvyOne has promoted Sonia Khurana as national head of customer engagement, Mumbai. Prior to this, she was heading OgilvyOne’s Bangalore office.

While in Bangalore, Khurana was instrumental in growing the OgilvyOne business and building a team. Under her leadership, OgilvyOne acquired many new clients such as Dr. Reddy’s, SAP and Elle Fashionwear amongst others. 

OgilvyOne Worldwide India president Vikram Menon said, “Our core promise to clients is to help them unlock the full value of customers, by turning big ideas and data insights into compelling personal experiences that help them win more customers, and make them more valuable. With her expertise and experience in CRM and Digital, Sonia is perfectly geared to deliver on this promise.”

Khurana added, “I am very excited to be in this role. It’s also a great privilege to be able to work towards delivering on David Ogilvy’s famous promise, ‘We sell, or else.’ OgilvyOne has invested heavily in engagement planning tools and processes, technology infrastructure and data analytics capabilities. In addition, our understanding of digital allows us to expand our approach to acquiring and engaging customers beyond traditional CRM channels.”

In her new role, Khurana will focus on building the CRM and loyalty capabilities of OgilvyOne across India. OgilvyOne has a Data Analytics Hub in Bangalore that works on both local and international clients. BMW India, Titan and Dr. Reddy’s are some of the CRM clients that OgilvyOne has on its roster.