MUMBAI: Flipkart’s head of customer, marketing and digital business Vikas Gupta has joined online beauty & personal care products marketplace Nykaa as CEO of its b2b business.

The e-commerce portal posted the development on its LinkedIn page.

“We are delighted to welcome on board, Vikas Gupta, the new CEO of our B2B business at Nykaa. Having held leadership roles for over two decades, Vikas is an expert at building business for digital-first enterprises that are data driven and fast-evolving. We are excited to have him on the team to drive a new wave of growth at Nykaa,” read the post.

Gupta has over two decades of leadership experience at companies such as Unilever and more recently, Flipkart, where he was the head of customer and marketing function, the company said. 

His work over the years has won him several recognitions including 14 effectiveness awards (Effies and AMEs), 27 innovation and creative awards (16 Cannes Lions) and 10 top Unilever awards.  

Gupta shared the news of his appointment on LinkedIn saying, “Incredibly excited to start this new journey at Nykaa. Big Thank you to the wonderful people at #Flipkart for the lasting learnings and friendships and an everlasting gratitude to my family at #Unilever #hindustanunilever as I begin this new chapter of my life.”

At Nykaa, Gupta will be setting up the e-distribution arm that aims to become the one-stop shop for retailers across the country to source beauty and personal care products, the company said.