MUMBAI: Noise, a new-age smart-tech consumer electronics brand, has substantially ‘upped its game’ by announcing its partnership with India’s run machine and ICC ODI Cricketer of the Year, 2019 – Rohit Sharma.
As an entity, Noise stands for the passion that drives the youth to break the mold and follow their dreams at will. It aims to enable the same through all its upcoming campaigns, and is excited about the intangible value Rohit Sharma will add to the brand’s message at its core.
Noise founder Gaurav Khatri said, “We’re delighted to announce our partnership with Rohit Sharma, who truly is one of the greatest cricketers of our time. His dedication to the sport adequately mirrors the commitment we feel towards providing our customers with the best. Together, we look forward to propagating a positive message; One which resonates with youngsters, advocates following one’s passion, and encourages the youth to listen more carefully to their inner noise.”
Expressing his thoughts, Rohit Sharma said, “As a professional athlete, my life demands me to focus on my fitness. Having said that, I have always believed that being healthy is the first step towards a meaningful life as a healthy body breeds a healthy mind. Hence, I ensure that I give my 100% every single day whether I’m in between a series or have a gap. This always keeps me in a happy space, also ensuring that I do justice to my commitment to the sport.”
“I’m excited to be associated with Noise for their fitness wearables category. With them, I get to map my fitness regimes to push myself to the next level. Their trendy designs couple their technology brilliantly and also align with my sense of style,” added Rohit, who is exclusively managed by IMG Reliance’s talent management company.
In the near future, Rohit will launch Noise’s freshest addition to its smart wearables category – NoiseFit Fusion – India’s first full touch hybrid Smart Watch. Furthermore, Rohit Sharma will be launching his own Limited Edition through the brand as well, thereby ingraining his passion directly into the brand’s DNA.
Within just two short years, Noise has become one of the top players in wireless earphones and smart wearables in the Indian market. It tells the inspirational tale of how a young, fresh and hungry start-up can quickly grow into a worthy opponent in today’s hyper-competitive Indian market. With the right mix of attractive pricing, sleek design, and compelling features – Noise is well on its way to making sure it’s heard.
