New Delhi: Airliner Indigo's chief digital officer Nitin Sethi has moved on from the organisation and joined Adani Group as chief digital officer - consumer business.

"I am looking forward to enabling digital transformation, customer-centric design thinking, customer empathy, technology roadmap, and unified thinking of the group’s consumer businesses. It is an exciting start of being an Intrapreneur at what I see as one of the world’s largest start-up environments", he announced on LinkedIn.

Sethi carries more than two decades of experience in digital transformation and product design and was previously leading digital transformation for Indigo Airlines at Gurugram. Before working with Indigo, Sethi worked with Quikr as VP and group head experience and product design for around three years. He has also worked with CommonFloor.com as head of product design and experience and with Appigizer as an investor and mentor.

Specialising in leading multi-functional teams and establishing best user experience practices and processes, Sethi has previously had stints at Info Edge India (Naukri.com Group), India Art Village, Babyoye.com, Dainik Bhaskar Group, Prism Education, Mega Softwares, rediff.com, Times Internet, and Bharti Airtel.