Mumbai: Smartphone brand iQOO on Monday announced the appointment of Nipun Marya as chief executive officer for India. As iQQQ India CEO, Marya will be responsible for driving the growth of the brand and its operations in India as it focusses on growing its market share to cement its position in the premium performance smartphone segment, said the company in a statement.

According to a statement, iQQQ has witnessed a staggering growth of 671 per cent in Q3’21 vis-à-vis Q2’21 and it aims to double its online market share in the mid-premium space from five per cent to 10 per cent in India by 2022. Prior to iQOO, Marya worked with vivo India as director of brand strategy for the last five years.

“Nipun has successfully led vivo’ s expansion and brand evolution in the India market. His deep understanding and consistent focus on consumer understanding have helped vivo grow its brand strength and preference over the years," stated vivo India CEO Jerome Chen. "We are delighted to see him assume charge as iQOO’s CEO and are confident he will play a pivotal role in cementing the brand’s position within the India market.”

Under the leadership of Marya, the company aims to accelerate the pace of innovation and address the demand of the ever-evolving consumers. Witnessing the dynamics of the Indian smartphone market, he will also focus on strengthening the premium and mid-premium portfolio for iQOO in India, said the statement.

“iQOO India is at an exciting juncture right now. Our smartphones like iQOO 7, Z5 and Z3 have been the highest-rated smartphones in their respective segments on Amazon. This inspires us to further strengthen our ambitions to bring a bold line of breakthrough innovations in future products," said Nipun Marya. "I am looking forward to driving this next phase of growth for the brand and double the online market share in the mid-premium segment.”