MUMBAI: Network Advertising announced the appointment of three new people to its creative team. Ketki Karandikar and Pervin Bhasania will be joining the agency as senior creative directors and Saiket Sengupta will be taking the post of creative director.

Commenting on the latest hires, Network Advertising chief creative officer Shayondeep Pal said, “We were in the process of consolidating critical leadership positions in the creative team. I am delighted to get Ketki Karandikar and Pervin Bhesania on board as senior creative directors. Ketki and Pervin come to Network with solid creative reputations across agencies and categories. I am also excited to get Saikat Sengupta on board as creative director. I look forward to collaborating with them and do work that shines through.”

Karandikar joins Network Advertising L&K Saatchi & Saatchi. Prior to that, she has worked with Leo Burnett, McCann Erickson, Law & Kenneth, and Saints&Warriors. In her 12-year stint in advertising, she has worked on various FMCG brands across categories, including Pampers, Mondelez, Stayfree, Saffola, Parachute, and Whisper.

Bhesania has earlier worked with Publicis Capital, Scarecrow Communications, and Grey Worldwide. In her 13-year stint in advertising, Bhesania has worked extensively on various brands in the beauty sector, including Garnier India, ITC brands – Fiama and Vivel, etc.

Prior to Network Advertising, Sengupta was working with Wunderman International, Scarecrow M&C Saatchi, and R K Swamy BBDO. In his nine-year stint in the communications business, he has worked on several brands like Kellogg’s, HSBC, Hungama.com, Yatra.com, Fun Foods, Bose, Snickers, Raymond, Anchor Panasonic, and many more.