MUMBAI: Nestasia has announced the appointment of Upasana Dash as vice-president of branding. With over a decade of experience in the marketing industry, Dash brings a wealth of expertise in developing integrated marketing strategies that enhance brand awareness and drive revenue growth.

Prior to joining Nestasia, Dash held significant positions at leading organisations, including RP-Sanjiv Goenka FMCG, Berger Paints India, and Emami Agrotech. In these roles, she successfully led digital marketing initiatives, performance marketing strategies, and e-commerce developments, creating impactful campaigns that resonated with consumers.

Dash's leadership has been instrumental in achieving accolades for her previous companies, including a prestigious recognition as the best social media brand at the Sammie Awards in 2019. Her collaborative approach and strong communication skills enable her to effectively manage stakeholder relationships and inspire her teams.