Mumbai: RK Swamy Hansa Group on Wednesday named Neeraj Sangani as chief executive officer of its wholly-owned subsidiary Hansa Customer Equity Pvt Ltd. He will be reporting to group CEO Shekar Swamy and the board of the company, said the statement.

The RK Swamy Hansa Group commenced Hansa Customer Equity as a start-up 13 years ago and has invested heavily in this technology-driven space. The company has established itself as a leader in the data analytics, CRM, and martech space and is providing exemplary service to its clients. 

Sangani has been the COO since May 2020 and running the operations of the company for the past 16 months.

“Neeraj joined the group over two decades ago. He grew up in the world of advertising and branding, and has added valuable experience in analytics and data-driven customer engagement programs. He will be a great partner to clients and our people, and drive the company to the next level," stated Shekar Swamy.

Sangani is an alumnus of UCLA Anderson School of Management and a keen proponent of Behavioural Economics. He has completed his professional certifications from the Institute of Data & Marketing, London, and the Rotman School of Management, Toronto. He runs www.cxmlab.com, a blog on tech, data & analytics.

“It is an honour to lead this exciting company with a great portfolio of clients,” said Sangani. “I look forward to working closely with the group, and consolidating our leadership position in the market.”