MUMBAI: Direct-to-consumer beauty and personal care brand MyGlamm has appointed former head of growth and revenue of Medlife & Myntra- Bhavesh Singhal as its chief growth officer.  

Singhal brings over 10 years of extensive experience in growth, analytics and consumer tech to the organisation. In his previous role, he was responsible for driving business revenue by building strong growth levers and new propositions for users on the platforms. He was also responsible for the b2b business channel in Medlife, which acted as a bridge between the offline and online world.

Prior to Medlife, Singhal served as head of revenue and growth at leading e-commerce platform, Myntra. Having closely worked with teams, he also led to business growth that equates to seven times more than when he joined.

At MyGlamm, Singhal will be managing the company’s digital growth and revenue across it’s d2c platform and third party marketplaces; through metrics like new user acquisition, social media ROIs, customer engagement and retention. 

“It is an exciting time to join MyGlamm. The brand is growing at an extremely fast pace and I look forward to contributing in the overall brand building process”, said Singhal.

MyGlamm co-founder & president Priyanka Gill added, “We’re elated to have Bhavesh on board, with the rapidly growing consumer base and changing preferences it is essential for us to realise consumer needs.”

“The chief growth officer is a pivotal role as we look to leapfrog to the next level of growth. I couldn’t think of anyone better than Bhavesh to lead this, given not just the experience he has but the sharp analytical and execution-oriented DNA he has,” remarked MyGlamm founder & CEO Darpan Sanghvi.