MUMBAI: Mullen Lintas has announced the appointment of Hari Krishnan as the chief executive officer of the company. The appointment will be effective, January 2020. Krishnan moves from Lowe Lintas, where he was the president and spearheading the South operations of the agency.
MullenLowe Lintas Group CEO, Virat Tandon said, “When we were looking for the best person to lead the agency as CEO, Hari was a natural choice. He has the best credentials in the country as a P&L leader, an entrepreneur and as a brand and idea champion.”
Tandon said,” Hari's appointment is another big step to ensure that Mullen Lintas lives up to its purpose of Challenger Thinking and offers clients a credible alternative to the top 2-3 agencies.”
According to the Group CEO, Hari’s insatiable appetite for growth, challenges, and creative excellence makes him the perfect candidate to drive Mullen Lintas into its next phase of growth and discovery.
Mullen Lintas CEO Hari Krishnan said “If Lowe Lintas is like an aircraft carrier in the high seas – solid, powerful and battle-ready 24/7, then Mullen Lintas is a turbocharged, supercar with a V12 engine that has zoomed its way into the top 10 list, punching well above its weight and leaving behind some of its illustrious counterparts.”
According to Krishnan, the creative firepower, pace, agility and intensity of Mullen Lintas is just what brands need in a marketing world that is mutating and evolving rapidly.
Being scary and excited to embark new journey, Krishnan said, looking forward to partnering the amazingly talented and passionate gang of Mullenials.
Donning the new role at Mullen Lintas, his mandate will be to further strengthen the agency's position and reputation in the industry.
Krishnan has worked across multiple product categories and consumer segments with and experience of over 20 years in the advertising and marketing industry. Before his stint at Lowe Lintas, South, he was the CEO of MullenLowe Group, Sri Lanka where he led the acquisition and transformation of the agency leading it to become the Effie Agency of the Year back in 2015.
From global brands to start-up brands, Krishnan has partnered a diverse portfolio and has led large multi-cultural teams and P&L operations successfully. He has experience working with brands such as GREY Global, JWT and was VP Marketing at Star TV, in the past.
The key brands he has partnered include Unilever, Britannia, MRF, Flipkart, Swiggy, Phonepe, Tanishq, Fastrack, Titan, Arvind Brands, Parle, Ferrero Rocher, 3M, DELL, Ford, Maruti Suzuki, Audi, Future Group amongst others.
Under his watch at Lowe Lintas, Bangalore, the agency has seen a slew of new business acquisitions such as PhonePe, Xiaomi, ShareChat, MedLife, Cure.fit, Lenskart, Cricbuzz, 3M Scotch Brite, Manipal Healthcare, Britannia Timepass, Shell Lubricants, etc.
