Mumbai: Godrej Jersey has assigned its social media mandate to Moshi Moshi, one of India’s leading and fastest-growing communication companies.

The mandate was won through a competitive pitch process. The directive includes managing the brand presence on social media to create greater awareness, trust and engagement across all customer and segment profiles through strategic brand campaigns and communication.

Speaking on the appointment of Moshi Moshi, Godrej Jersey assistant general manager of marketing Ajesh Sathyababu said, “We aim to engage consumers and reiterate the message of purity, thickness, and the right blend of nutrition across Godrej Jersey’s product portfolio. To do so, we are glad to partner with Moshi Moshi as they understand the local business climate and correspond with our brand’s values. Through this partnership, we aim to create a space for the cross-pollination of ideas and opportunities for social media collaboration with Moshi Moshi.”

Adding to it, Moshi Moshi co-founder & creative director Ajay Bothra, said, “Moshi Moshi has always aimed at providing a value proposition to generate relevant, long-lasting, and captivating communication to all our clients. We will continue to deliver with the same zeal and commitment to Godrej Jersey as well. We are delighted to have them on board and look forward to stirring the dairy market with some innovative & creative campaigns.”