NEW DELHI: Brand strategy consultancy firm Wolfzhowl Strategic Instigations has brought on board Mohammed Taslim Arif as the senior strategist to further diversify and strengthen its current team. 

Arif comes with an experience of eight years – five years in advertising and three as a brand consultant. Some of the key brands in his portfolio include Hindustan Unilever, Magic Bus, Shopper’s Stop, Asian Paints, Cadbury, Swiggy, Mahindra Swaraj Tractors among others. 

“An effective strategy is the fulcrum of a cultural shift or behaviour change,” said Arif. “Today, the businesses are looking for strategic solutions which could stand and deliver on their own. WolfzHowl has been the flag-bearer of this exciting belief. The vibe here is really upbeat and infectious. With Kalyan and Prerna at the helm and a young, energetic team, I am delighted to be part of the next chapter of WolfzHowl's story.” 

WolfzHowl integrated strategist Prerna Dubey Gupta said, “The next big wave of consumerism is coming in from semi-urban and rural India. Covid2019, leading to reverse migration, has levelled the playing field for the semi-urban audiences. We are constantly working on strengthening the team, bringing in diversity, improving our skill-sets and ensuring that every brand we work for, whether on retainer or as a project, gets access to the best of the talent. Arif's extensive experience on brands like Asian Paints, Mahindra, HUL, Shoppers' Stop etc has helped him understand the semi-urban and semi-rural audiences in-depth. He has an innate ability of understanding the pulse of the consumer and crafting a strategy best suited for them. His experience reinforces our already strong semi-urban and semi-rural strategy offerings.”