Mumbai: Mindshare South Asia's chief digital officer (CDO), Vinod Thadani has stepped down from his position. Media reports suggest that Thadani is expected to join a leading rival agency soon.

Thadani had joined Mindshare, the flagship media agency of GroupM, back in May 2014. In 2018, he was promoted as CDO-South Asia and he handled the agency's full-service digital offerings for existing clients as well as brought in new business to the agency.

Thadani comes with over two decades of experience in media and advertising. Prior to Mindshare, Thadani was the CEO of Madhouse India, a joint venture between WPP and Madhouse China, and played a crucial role in setting up India’s largest mobile advertising and marketing company.