MUMBAI: Consumer robotics brand in India Milagrow has appointed Debashis Das as CEO.

Milagrow founder and CEO Rajeev  Karwal said, “Debashis has, over his career, carved a niche for himself by redefining the very meaning of brand value and consumer connect. Bringing him on board as Milagrow’s CEO will aid the growth of our company by leveraging his invaluable experience in sales and marketing to further our brand proposition. With his success in establishing new brands as industry leaders and re-launching established brands with to new innovative strategies, Debashis is the perfect candidate to spearhead Milagrow on to the next phase of its growth.”

Das added, “Having seen the impact technology can have on everyday life, it is very clear that robots are the next level of innovation. This explains my move to Milagrow, which has established itself as India’s no.1 consumer robotics company. I am eagerly looking forward to all that this association will entail, and am confident of using my industry knowledge to drive the company’s continued growth.”

Das has previously worked with companies like Gillette, Perfetti, Dabur, Henkel, Mother Dairy and SC Johnson.

A graduate from IMT, Ghaziabad, Das is credited for having created the liquid dish wash segment in the Indian market with Pril Utensil Cleaner and has several awards and recognitions for his work.