Mumbai: DDB Mudra Group elevates Menaka Menon, current national strategy head, to take on the role of leading the south office. She will lead operations and strategic thinking for clients based out of the Bengaluru office. Ranji Cherian who successfully ran and scaled the south office for over 16 years will now lead client excellence at the group.

DDB Mudra Group chief creative officer Rahul Mathew said, “We believe that everything we do is built on strong strategic pillars; be it our work or how we do our work. In her new role, Menaka will use her strategic background to add more value to our client’s business, while building a strong culture of creativity in the office. Over the last few years, some of our best work has come from our South office and I’m really excited to work with Menaka to push us to newer heights.”

Commenting on her new role, Menaka Menon said, “I am super excited about this new role and look forward to further strengthening the South operation and building a strong, closely knit team, geared towards creating great work that has the power to move people.”

With over 23 years of experience in business and strategy, she has experience across advertising, broadcast media and strategic consulting. Menaka has spent over 15 years in advertising with stints at agencies such as FCB, VML, and Leo Burnett.