Mumbai: Organic digital growth platform Infidigit on Tuesday announced the appointment of Mehul Ashar as senior vice president of revenue. An alumnus of IIM Ahmedabad, Ashar brings with him over two decades of experience in various industries. He has worked with prominent brands like Shoppers Stop, Lifestyle Stores, GMR Airport, Indian School of Business, and Apollo hospitals. He has successfully spearheaded omni-channel marketing and digital marketing initiatives in his earlier roles.

Speaking on the appointment, Infidigit founder & managing director Kaushal Thakkar said, "At Infidigit, we are looking to enhance and build a robust leadership team to spearhead our expansion in new markets. Ashar’s appointment is perfectly timed as we continue to expand and bring in new growth avenues. His experience in multiple industries brings a fresh perspective, while his work in digital marketing will add a lot of value to our business. I am confident that Mehul will be able to lead the team to even greater heights and continue driving Infidigit forward as we enable more businesses to grow online organically"

"Infidigit aims to help companies leverage the power of SEO, thus maximising returns on their marketing budgets. We are just scratching the surface as of now and have a long way to go. I am glad to be part of this journey with Thakkar. " adds Ashar.

Ashar and Thakkar have also been batch mates at KJ Somaiya Institute of Management, Mumbai.