MUMBAI: MediaCom has brought on board Rathi Gangappa as head west.

She will report to MediaCom India MD Debraj Tripathy and will oversee P&G along with rest of the west businesses that include the VW group, HRI, Vespa and others.

Tripathy said, “I am delighted to welcome Rathi to the MediaCom family. I am confident her varied experience across organisations, both agencies and advertisers, and across categories will help us deliver greater value to our clients. I wish her the very best for a long and enriching career with MediaCom"

Prior to joining Mediacom, Gangappa was at Vodafone as the head of media and was subsequently in charge of developing Vodafone's mobile marketing product. She has been instrumental in building Vodafone’s leading media identity and driving their strategic media solutions.

Gangappa started her career in Lintas Media after which she moved to Maximize (now Maxus) when GroupM India was formed. In a career spanning over 18 years, Gangappa has worked with clients like Unilever, Hutch/ Vodafone, Tata Motors, Britannia and Walt Disney.

Gangappa said, “I am excited to be joining the talented team at Mediacom and working with some of the most prestigious brands in India. MediaCom has been growing fast and has produced some of the best work in the industry. It is a challenge to keep up the pace and I am looking forward to it.”