MUMBAI: Majority of media and marketing professionals are sleep-starved, according to Expedia’s new edition of Vacation Deprivation Report 2017, stating that they cannot afford to take a holiday.
The study was conducted online between 4 September and 15 September 2017 on behalf of Expedia by Northstar Research Partners. The company surveyed 15,081 working adults across 30 countries.
The report states that 66 per cent respondents of those surveyed from the media and marketing sectors said they don’t take vacations because they cannot afford a holiday or get out of work.
Millennials are the most vacation-deprived age group and also receive the least vacation time. At 53 per cent, they are also the most likely to shorten their trips due to impending workload.
Professionals in the government and education sectors are found to be the least vacation deprived.
The study revealed that after media and marketing sector professionals, about 62 per cent of those in the food and beverage sector said they don't have enough holidays, followed by agriculture with 56 per cent, transportation and travel with 56 per cent, business and consulting around 55 per cent, and finance and legal at 55 per cent.
Furthermore, the study said that professionals in government, health, transportation and travel, real estate, business and consulting and manufacturing and technology sectors have not taken a holiday in the last six months.
Moreover, 35 per cent of professionals in sectors like agriculture, media and marketing, food and beverage, retail and education said they are vacation deprived mainly because they cannot afford to take a holiday. In sectors like finance and legal, however, 28 per cent professionals attribute it to not getting time off from work.
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