MUMBAI: MEC India has appointed Premnath Unnikrishnan as south head – digital.

Based out of Bangalore, Unnikrishnan will report to the agency’s India digital leader Vishal Chinchankar.

Chinchankar said, “It is great to have Prem as part of the MEC’s digital team. He is a seasoned professional and come with a plethora of skills and expertise. He has a proven ability to create strategic simplicity, drive innovation, ensure systematic execution, and deliver results. We wish him the very best in his new role.”

Unnikrishnan, a thorough digital professional with over 10 years of experience, comes with in-depth knowledge of performance based campaigns. Prior to joining MEC, he was with Interactive Avenues where he managed accounts like Wipro, TTK, ING Vysya Bank, World Vision amongst others.

Unnikrishnan said, “It’s an absolute honour to be part of this leading organisation. This opportunity has provided me a great platform to further showcase and enhance client service levels. From developing digital strategies to implementing digital technologies and running digital processes, these responsibilities will serve as a great learning opportunity. I am eager and look forward to learning from the pool of talented people present here at MEC.”