MUMBAI: Continuing its focus on product excellence and the need for continuous investments in people development, Maxus has elevated some of its key people and strengthened the top management.

Maxus West head Anand Chakravarthy who joined last year has been promoted to managing partner. He will continue to be based at Mumbai, leading the West team and expansion plans.

Maxus South Asia digital head Unny Radhakrishnan has been promoted as chief digital officer. In his new role, he will be additionally responsible for developing new practices and investments and new offerings from Maxus Metalworks (the creative R&D lab of Maxus).

Maxus digital strategy head Vishal Jacob has been promoted as national director – digital.

In his new role, he will take over from Radhakrishnan and be responsible for the digital services of Maxus across offices.

Maxus West digital head Sairam Ranganathan has been promoted as general manager. Additionally, he will be also responsible for the digital media product and digital training needs.

Maxus Delhi client leader Mimi Deb who joined three years ago has been elevated to general manager. She will lead several large new businesses like Shopclues and several other blue chip clients which the agency won recently.