NEW DELHI: Multinational confectionery maker Mars Wrigley has elevated Varun Kandhari to the post of director - marketing and customer marketing for India. He has been with the organisation for seven years, is based in the Gurugram office and succeeds Yogesh Tewari.

Kandhari joined Mars Chocolate Business in September 2014 as senior brand manager and was subsequently promoted to marketing manager - chocolates for Mars Wrigley business in October 2017.

In his new role, he will be responsible for leading the marketing and customer marketing functions for Mars Wrigley India across all categories.

Mars Wrigley- India general manager Kalpesh R Parmar said, “Through his tenure, Varun has played a crucial role in value creation and developing successful marketing strategies. In line with our goals to grow our business and develop our brands better, I am confident that Varun, with his energy, enthusiasm, and expertise, is the perfect lead to help us take Mars Wrigley to greater heights."

Before joining Mars Wrigley, Kandhari was associated with Hindustan Unilever where he managed brands like Surf Excel and Wheel.