MUMBAI: Mindshare has announced the appointment of Mahendra Upadhyay as Head of Data and Technology. His role has been effective from July 1, 2016.

In his new role, Mahendra will be responsible for data and technology duties within the Product team at Mindshare. While he will operate out of the Mumbai office, Mahendra will also regularly be involved with the Bangalore and Gurgaon office and will be reporting in to M A Parthasarathy (MAPS), Chief Product Officer, South Asia, Mindshare.

Mindshare South Asia chief product officer M A Parthasarathy commented on the appointment, “We are very pleased to have Mahendra on board. We have a clear agenda to create category and client solutions powered by data & technology. We recognize the need for very different skill sets to drive this. Mahendra has a proven aptitude to create clarity & drive innovation through data. He has delivered growth & business results across categories. We have full faith that his passion for data and technology will ensure that Mindshare continues to deliver revolutionary solutions that significantly impact business results."

Commenting on his new role, Mahendra Upadhyay said, “I am both honored and excited to be a part of the Mindshare family. I strongly resonate with Mindshare's values of speed, team work and provocation and am eagerly looking forward to work alongside a fabulous team and help redefine standards.”