MUMBAI: Madison Media has appointed Shan Jain as its chief strategy officer. She will handle national responsibilities based in New Delhi.

Madison Media & OOH partner & group CEO Vikram Sakhuja said, “We are excited to have Shan join us as CSO. She is just the right person to help clients navigate their way through a complex media environment that straddles legacy media with digital and manage the realm of data and technology.”

A Mathematics (Hons) graduate with a Masters in Operations Research from St Stephens College, Jain comes with more than 25 years of rich and diverse experience across media, account planning, strategy and account management and has worked with Mindshare, RK Swamy BBDO, The Media Edge, FCB Ulka, Lowe, McCann and Ogilvy.  Her last stint was with Publicis as managing partner - business transformation practice. Some of the key clients she has led and contributed to are Unilever Personal Care, Unilever Foods and Beverage, GSK, Nestle, Sun Pharma, ITC, Maruti and Gillette.

Jain’s strength lies in capturing consumer insights, converting them to action, which are data driven and human centric. She has to her credit multiple awards including Festival of Media Global, Festival of Media Asia and Spikes.

Says she: “We are in the beginning of the 4th revolution. Industry 4.0 is altering the way in which people live, work, and connect with one another unlike any other revolution before it. It is the times of exponential change, fuelled by the way people are connected almost 24x7. Change is occurring in every industry and this is creating a seismic shift in the lives of consumers and businesses alike. Marketers need a new model for success. My endeavour will be to craft frameworks and processes that enable short and long term strategies for change and transformation to cater to this connected- consumer times.”