MUMBAI: Logicserve Digital, a digital marketing company and the Indian arm of Logicserve Group, has appointed Sandesh Sathyanarayana as AVP - business alliances to lead the business in Southern India. Sathyanarayana will work on expanding the company’s business portfolio and help strategize business models to service the existing as well as new clients.
Commenting on his appointment, Sathyanarayana said, “India is the fastest growing ad markets in the world and by 2020, roughly 25 per cent of the overall ad spend would be on digital channels. With rapid strides in AdTech, MarTech and automation, and an ever-increasing emphasis on transparency and privacy; digital marketing has been evolving faster than ever. This makes it challenging for brands to stand out and be noticed for the right reasons. That's where Logicserve Digital comes into the picture. We partner with brands and help them win the digital battle while consistently delivering impactful business outcomes. I am really excited to join the energetic Logicserve Digital family and use my expertise to help them achieve greater success in the future.”
Congratulating Sandesh on his new role, Logicserve Digital co-founder and CEO Prasad Shejale, commented, “This strategic appointment has been made at just the right time in our journey. Our Gurugram office started more than a year back. It was a good move for us as it led to a significant expansion of business and provided new growth opportunities. We envision a similar response with Sandesh’s appointment. We already have a decent share of that market. However, we believe, there are many more opportunities in this geography to bank on and expand the business multifold. I am looking forward to leverage Sandesh’s global experience and proven track record of successfully managing renowned global brands. He has a solid reputation of working closely with clients, understanding their pain points and partnering with them to visualise a bigger picture and design robust strategies around it. I am thrilled to have him as part of our growing team.”
A veteran in the marketing industry, Sathyanarayana brings over 10 years of strong experience across technology, brand, and agency side serving multiple facets of digital marketing. Prior to joining Logicserve Digital, Sandesh has worked with brands like Google India, Indian Overseas Bank, Ample technologies, amongst others. He has shaped digital marketing strategies of global brands across various industries. He has a great hold on Marketing Technology, Digital Transformation & Digital media.
