Mumbai: Two-wheeler manufacturer LML on Tuesday announced the appointment of e-mobility expert Partha Choudhary as its chief operating officer (COO). Choudhary was previously associated with LML as sales and marketing head between 2006 and 2017. 

In this new role, Choudhary is tasked with the rapid expansion of the brand in the national and international markets. As COO, he will be responsible for leading the operations functions at a time of major business growth and transformation. Hoping to further promote the growth of the LML brand, Choudhary will spearhead new initiatives as part of his role in ensuring that LML is a leading force in every aspect of e-mobility, said the company in a statement.

The announcement comes as LML is gearing up to make a series of strategic developments in the EV space with a mission to hit the Indian and global markets with its highly innovative products. "We are thrilled to welcome Choudhary at such a dynamic time as our brand is being reinvigorated to capture the phenomenal growth opportunity ahead in the global EV industry," said LML CEO and MD Yogesh Bhatia. "His flair for driving innovation and scaling high growth will help us deliver game-changing solutions to catalyse the EV industry. He is well acquainted with the working culture of global brands, which puts him in the right position to take charge of strengthening LML’s position as the market leader."

In his previous stints, Choudhary has successfully led the growth of Hero Lectro (a division of Hero Cycles Ltd), Yamaha, 22 Kymco, and Nilkamal Plastics.

"I'm looking forward to returning to LML because I sense a genuine ambition led by Dr Bhatia. This is backed by my long-standing personal connection to the brand because I worked here for over a decade," said Partha Choudhary on his new assignment. "With the world's growing need for all manner of mobility solutions, e-mobility is the ideal solution for our future and we are confident to set up new dimensions to the EV revolution globally."