Mumbai: LIXIL, the maker of water and housing products, recently appointed Priya Rustogi as the leader for LIXIL Water Technologies (LWT)—India and subcontinent. LIXIL has been in the Indian market for over a decade through its American Standard and GROHE brands. In this pivotal role, Priya will oversee the operations of these sanitaryware brands in India and the Subcontinent.

With a sharp focus on leveraging innovation and disruptive business models, Priya aims to realize LIXIL's goal of transforming end-to-end bathroom solutions in India. As a visionary leader, Priya will drive regional growth and development while ensuring the company's strategy aligns with its plans. She is deeply committed to the organization's growth through its extensive channel network.

With over two decades of industry experience, Priya brings extensive knowledge of sales and distribution and a proven track record of successfully implementing product marketing strategies. Before taking over her current position, she led the consumer business for LIXIL India for over five years. Prior to joining LIXIL, Priya held prominent positions with brands such as Plantronics and Ranbaxy. During her stint with Plantronics, Priya led the launch of Plantronics Retail Products in India. She established it as the leader in the mid-premium headset segment.

LIXIL, India & subcontinent leader Priya Rustogi said," I am pleased to take on this new role. I am thankful to the management team for trusting me with this responsibility. Leading LWT and driving growth for our flagship brands, GROHE and American Standard, is an absolute honour. I look forward to leveraging my expertise to scale the business, promote innovation, and achieve new heights for LWT. I want to contribute towards strengthening our presence in the country and exploring new partnership opportunities to expand our reach further.”