MUMBAI: World is surely moving towards digital, maybe that’s why KV Sridhar (Pops) decided to join digital agency SapientNitro.

Very excited to join this new breed of agency which is redefining storytelling, he wrote on his facebook page. He will join the agency as chief creative officer in India, starting 1 July.

After spending 17 years in Leo Burnett, his exit left everyone shocked. A t the time of leaving the agency Pops had said, "It has been a purposeful journey for me at Leo Burnett, growing with and having a chance to play a key role in shaping the agency's creative prowess. I have had the opportunity to work with and get to be friends with some of the brightest creative minds in the world, work on some of the most exciting campaigns, with some of the most amazing clients. I wish Saurabh Varma (CEO of the agency in India) and Leo Burnett great success."

His current move has left everyone surprised as well. On his appointment, he said, “I am excited about joining SapientNitro, it allows me to connect with the new generation. This is something completely future facing, there are very few senior guys actually embracing new media today.”

Leo Burnett recently replaced Pops with BBDO's RajDeepak Das, who will head the agency's creative function across India.

SapientNitro, part of Sapient, is a USA-based agency with interests in what it calls integrated, omni-channel commerce. The agency has offices in 31 cities spread across The Americas, Europe and Asia-Pacific.

Globally, the agency has over 1,000 clients including names such as Chrysler, Citi, The Coca-Cola Company, Lufthansa, Target and Vodafone.