Mumbai : Korra, a digital marketing agency, has elevated Saket Vaidya, a leader with a proven track record of driving business growth as chief operating officer (COO), to the position of chief executive officer (CEO). The announcement comes as the company gears up for its next level growth plans to expand in global markets.
Saket Vaidya joined Korra’s leadership team in January 2017 and has played a key role in the company’s strategic direction and success. His promotion to CEO reflects his strong leadership skills and ability to drive innovation in the digital marketing industry. In his role, Saket will focus on continuing to drive business growth, and expanding market presence. With his extensive experience, Saket aims to lead Korra into its next phase of growth and success.
Prior to Korra, Saket was associated with multiple businesses such as Webchutney and Indigo Consulting (a Leo Burnett company). Currently, his vision has established Korra as a leader in direct-to-consumer marketing. Vaidya's leadership has been key to Korra's successful evolution and consistent profitability.
"Saket has been crucial to Korra's success. He has built strong relationships with big brands like Airtel, Airtel Payments Bank, Meta, Sebamed, and Vivo. He has also onboarded clients like Mama Earth and Bata, which have played a key part in punctuating our journey. This has helped us grow, especially after the challenges of the pandemic." said Korra chairman and MD Kumar Rajesh Raman.
Commenting on his new role, Korra CEO Saket Vaidya shared, "At Korra, our focus is razor-sharp: to drive tangible business outcomes for our clients, not just deliver services. We're committed to pushing the boundaries of creativity, fostering strategic partnerships, and deepening our client relationships. This isn't just about growth – it's about setting new industry standards and becoming an indispensable force in our clients' success stories."
As CEO, Saket envisions Korra as a global marketing organisation by 2025, unbounded by medium and expertise. This promotion aligns with Korra's recent business transformation, which includes the establishment of a center of excellence (COE) and the onboarding of a new leadership team focused on revenue and operations, growth and partnerships, strategy and service excellence, and analytics and data sciences.
