New Delhi: Sports and entertainment video sharing platform Fun2 app has onboarded Kewal Kapoor as consultant global advisor & creative strategist. He brings with him industry insights, vast experience in creative strategy and brand development, and innovative experience to the business gained in the largest and most successful brands worldwide.

Prior to this, Kapoor has been seen wearing several hats over his 20+ years of experience in the industry. He has been associated with print, TV, digital, mobile and has served in various capacities. Some of the institutions that he worked with included UTV, BBC, and top-notch advertising agencies.

Kapoor is also the founder & director of Chai Kreative & Oliver Green Sports, where he is currently working on something really exciting related to the world of sports. His expertise lies in conceptualising rich, brand-centric stories that enriches the brand’s overall look, feel and fragrance.

“In all my career, I’ve always believed that it is the holistic synergy of the product and strategic marketing that can take a brand and make it into something. I’m extremely excited to be part of the solution which will alleviate Fun2 App’s market presence,” said Kapoor. “Fun2 App before I came on board was only an entertainment platform, but I introduced first strategic shift and made it ‘sports and entertainment platform’ and it’ll be my personal mission to give creative and strategic input to make it the go-to platform for those who believe in “joy of creating, and joy of playing together.”

Fun2App founder Manoj Bhanu added, “We are happy that despite being deeply involved in his own company and various projects, Kewal agreed to give the strategic support. We aim to explore various waters and make Fun2 the go-to destination for creating and posting exciting videos. Also, it’s striking how closely the values Kapoor promotes will now be part of the mission, vision and purpose of Fun2. We have full confidence in Kapoor unparalleled creative exposure, and that he’ll bring invaluable insight and direction on how we can slowly and surely create a true UGC platform.”