New Delhi : Justdial has appointed Prasun Kumar as the chief marketing officer. Kumar was previously associated with Magicbricks, where he was the head of marketing, revenue verticals, content and public relations.

With an experience of over two decades in the industry, Kumar is a marketing expert who has played key role in building several brands.

Kumar has worked with different companies including Reliance Communications as senior vice president, Sony Mobile Communications as head of marketing and MTS as director brand.

He has also worked as head of brand activation at Levi's Strauss, associate director at Madison Communications and manager at McCann Worldgroup.

His experience includes launching and turning around businesses, building large revenue verticals and driving innovations in the consumer, technology, and content space.

Justdial, founder and CEO, V.S.S. Mani said, "We welcome Prasun on-board as we build a new exciting future for Justdial. We recently launched our B2B marketplace platform, JD Mart, which has received an overwhelming response both from businesses and users. Prasun and his team shall focus on increasing awareness about JD and JD Mart platforms among every Indian and work towards growing our user base. I am confident that our marketing efforts will drive our growth agenda strongly under Prasun's experience and leadership."

"I am excited to join Justdial. The brand has touched the life of almost every Indian at some point. Its massive scale will give me an opportunity to drive innovation, better consumer experiences and create campaigns to spearhead the growth," said Kumar on his new role.