Mumbai: Bullish about the potential and the increasing adoption by clients of the Ipsos Digital platforms and its bouquet of offerings, Ipsos India has appointed Neha Munshi as country lead, Ipsos Digital with immediate effect.
Her remit is to take Ipsos Digital offerings to current and prospective accounts for their repertoire of consumer surveys and provide a glitch free experience to clients in exécution of projects. She will be guided by Ipsos India country service line leader, innovation Anthony Dsouza and has been provided with a six-member team of a young bunch of enthusiastic market researchers, in her crusade to achieve the company’s ambitious vision.
Commenting on the appointment, Ipsos India country service line leader, innovation Anthony Dsouza said, "Ipsos Digital boasts an exceptional array of flagship products, including FastFacts, Creative Spark, Duel, InnoTest, and more. These offerings stand out for their innovation and speed, coupled with the convenience of user-friendly options like DIY and DIY+Researcher Assistance. This empowers clients to seamlessly launch projects in India around the clock, 24X7, ensuring swift and efficient results. Munshi’s remarkable leadership has been evident in her adept management of key accounts, driving increased adoption of our digital platform. Her unique position makes her the ideal candidate to capitalize on opportunities across diverse sectors."
"Each product range is meticulously designed to address specific business inquiries through cutting-edge online data collection methods," stated Dsouza (underlining the precision and efficacy that underpins the product lineup).
"These offerings, combined with Munshi’s expertise, embody Ipsos Digital's commitment to providing actionable insights that empower decision-makers in an increasingly dynamic and fast-paced landscape," he added.
Ipsos India CEO Amit Adarkar said, "Over 80% of our client work continues to be via offline data collection methodologies and face-to-face interviews. We launched Ipsos Digital during the pandemic, when we were thrown into lockdowns and restrictions, and we wanted client work to continue without any disruption. Post re-opening, clients continue to leverage the digital opportunity over and above all the specialized custom work we do for them, across our service lines. This is akin to omnichannel – brick and mortar and online – enabling clients to flit across and not being stopped by office hours and take the online route via DIY, pay online and get the results in real time."
"In an ever-growing DIY market, we bring a unique alternative that combines technology with state-of-the-art knowledge and applies our principles of Security, Simplicity, Speed and Substance. The growing digital opportunity is something we are cognizant of and believe it will only grow by leaps and bounds," added Adarkar.
