MUMBAI: Ipsos has appointed Deepak Singh as executive director and head of Ipsos Marketing business in India. He will be based out of Ipsos Bengaluru office and will report to Ipsos Research MD Amit Adarkar.

“Ipsos InnoQuest, Ipsos MarketQuest and Ipsos UU WSBL’s under Ipsos Marketing umbrella comprise a significant part of our business. In order to drive Client satisfaction and aggressive business development amongst our Marketing WSBL Clients, we have created a new leadership role in India which Deepak will head,” said Adarkar.  

Singh will be responsible for P&L of Ipsos Marketing business in India except Ipsos Healthcare. Ipsos InnoQuest head and executive director Vidya Sen, Ipsos MarketQuest head and executive director Shubhranshu Das and Ipsos UU head and executive director Rinku Patnaik will report to him.     

“I am delighted to join Ipsos Marketing business, which helps clients to transform insights into a distinctive competitive advantage. Our specialists offer simple, intuitive solutions built on powerful philosophies and always linked to business outcomes,” said Singh.

He added, “Integration of Ipsos Marketing business in India will help us better coordinate and our aim will be to provide our clients end-to-end marketing research solutions in order to help them uncover people insights and motivations on their markets, innovate and position their brands, and maximise sales to get the best return on investments.”

Prior to joining Ipsos India, Singh was officer at Kantar Japan responsible for non-Japanese global accounts based at Tokyo. Immediately before that he was working as TNS India as managing director - south, looking after south India and Sri Lanka business based out of Bangalore.

Singh is not new to Ipsos as he has previously worked with Ipsos India as executive director and country manager based at Mumbai after an internal relocation from Ipsos Singapore in 2007.