MUMBAI: iProspect continues to bolster its global executive team with the appointment of Rohan Philips as the global chief product officer. In his new role, Philips will direct and oversee iProspect’s roadmap for central product development, adoption and commercialisation across its 52 markets.

iProspect will report to the global president Ruth Stubbs, and will be based in Singapore.

“A dynamic approach to the development and evolution of our global product set is a vital component in our ability to engage audience across all platforms and connect brands to consumers. As a business, we must become more sensitive to the challenges clients are facing. With Rohan’s hire, we have now finalised a recalibrated leadership team – designed to address delivering these capabilities for our organisation, Dentsu Aegis Network and the clients that we serve,” commented Stubbs.

“iProspect has a heritage of driving business performance by innovating in a complex digital landscape,” said Philips .

“The impact of data and automation has led to the convergence of media, media becoming more accountable and ultimately performance based. I am looking forward to leveraging iProspect's strong foundation to expand its capabilities, whilst also contributing to the successful Dentsu Aegis network operating model to ultimately deliver business performance to our clients,” he added.

Philips joined iProspect from GroupM, where he had served as the vice-president at [m]Platform and Xaxis, prior to which he played key roles on data and technology across Europe and Asia Pacific.