Mumbai: In a significant move in the sports marketing industry, Varun Kohli has joined sports marketing and media rights company Sporty Solutionz as its new chief executive officer. Kohli will take charge of all SSPL Group of companies including Sports Media Unit InsideSport.

Kohli has a very distinguished media career in leadership positions for the last 27 years in leading media organisations. Before joining Sporty Solutionz Pvt Ltd (SSPL), he was the CEO of ITV Network for eight long years.

Previously, he worked with Network 18, Bennett and Colman Ltd, HT Media Ltd, Amar Ujala Prakashan and other top media houses in senior leadership roles.

With professional experience spanning over 27 years, Kohli is a seasoned sales specialist and is credited with creating sustainable business development and management strategies.

“The demand for watching top−class sports events on both air and ground is increasingly growing in India and as a company, we are committed to fulfilling the desires of millions of discerning sports fans," commented SSPL director Ashish Chadha. "Kohli brings a wealth of experience behind him in the media, marketing and advertising industry and has led various organizations to success. We welcome him on board and hope it will be a great mutual association and he will take the company to new heights.”

Delighted with this new responsibility, Kohli said, “Sporty Solutionz has emerged as one of the leading sports content creators and monetiser in the region. SSPL is planning to integrate all its business interests. The company has envisaged some big growth plans and I will channelise those to realities.”